Toolbox for media buyers

Ship tracking-ready campaigns with confidence

Audit redirects, validate postbacks, inspect pixels, and benchmark landing pages without touching the backend.

Explore toolkit

Toolkit

Choose the analyzer you need

17 tools โ€ข instant results

Redirect Inspector

Trace every hop in a funnel and ensure tracking parameters arrive intact.

Postback Tester

Fire sample conversion callbacks and read the raw response before launch.

URL Parameter Debugger

Decode long tracking links and spot missing macros or blank values.

Pixel Scanner

Verify Meta, TikTok, and Google tags fire on any landing page instantly.

URL Expander

Unwrap cloaked or shortened links to reveal the true destination and chain.

Page Speed Analyzer

Measure load time, page size, and asset counts before scaling traffic.

Landing Debugger

Detect status codes, headers, script sources, and tracking pixels.

Facebook CAPI Tester

Send test events to Facebook Conversion API and verify responses instantly.

UTM Decoder / Encoder

Decode and rebuild campaign URLs with UTM parameters.

URL Encoder / Decoder

Encode or decode URL strings for safe use in query parameters.

Click ID Extractor

Extract click IDs and tracking parameters from URLs instantly.

HTTP Header Checker

Inspect HTTP response headers and server configuration for any URL.

User Agent Parser

Detect browser, device, and OS from any user agent string.

HTTP Status Code Checker

Check final HTTP status codes and redirect chains.

Postback URL Builder

Generate correct postback URLs for trackers and affiliate networks.

Consulting

Tracking & Attribution Setup

Hands-on implementation for media buyers who need their full tracking funnel audited, fixed, and documented.

What gets done

  • Audit trackers, ad platforms, pixels, and CRM handoffs
  • Rebuild postbacks, server events, and click ID/UTM capture
  • Ship monitoring sheets so creative teams can self-check launches

Who it fits

  • Affiliate teams scaling offers across multiple traffic sources
  • Media buyers inheriting a broken or partial setup
  • In-house marketers rolling out server-side tracking

Results you get

  • Clean conversion data in tracker and ad dashboards
  • Stable IDs and UTMs across every redirect hop
  • Clear playbooks to brief agencies and new hires

Need help fixing tracking?

Share your stack and KPIs, I'll reply with a plan within 24 hours.

Before we hop on a call

  • Reply within 24 hours
  • Jump in even if tracking is partially configured
  • Work daily with Keitaro, Binom, Meta CAPI, postbacks, Branch, and more

Problems I solve

Why tracking pipelines break

Send an audit request when any of these roadblocks slow your launches.

No conversions in the tracker

Ad spend flows but Keitaro or Binom stay empty because events break mid-funnel.

Source vs tracker mismatch

Meta, TikTok, or Google show more conversions than your tracker or CRM.

Postbacks fail or duplicate

Callbacks never reach affiliate networks or fire twice per conversion.

IDs and UTMs go missing

Click IDs and UTMs drop across cloakers, pre-landers, or chained redirects.

Server APIs won't match

Meta CAPI, Branch, or MMP events fail validation or arrive with partial payloads.

No idea where the funnel breaks

Teams guess for hours instead of following a documented QA process.

How the work runs

Engagement flow

You get a four-step plan with async checkpoints so campaigns keep moving.

  1. 1

    Intake & access

    Share trackers, landing pages, and KPIs so I understand the state of your stack.

  2. 2

    Deep audit

    I trace every hop, log payloads, and surface the biggest blockers to revenue.

  3. 3

    Fix & implement

    Rebuild postbacks, pixels, and macros, then push updates to staging and live traffic.

  4. 4

    QA & handoff

    Document the final flow, add monitoring, and record Loom walkthroughs for your team.

Who I work with

Trusted by performance marketers

I partner directly with media buyers, affiliate teams, and in-house marketing leads.

Media buyers & affiliate teams

Scale offers faster once attribution, payouts, and dashboards finally agree.

In-house marketing crews

Keep a maintained tracking stack without hiring another full-time engineer.

Postback & attribution cleanups

I stay through server events, CRM syncs, and funnel diagnostics until everything passes QA.

SEO insights

Why media teams rely on this toolkit

These FastAPI utilities replicate the exact QA routine elite media buyers run before scaling traffic. Each module focuses on a specific part of the funnel so you can troubleshoot redirects, verify conversions, and confirm pixels in minutes.

Faster debug cycles

Surface broken hops, missing IDs, or slow loads before they cost budget on live campaigns.

Centralized workflow

All tools share a consistent UI, so onboarding teams and sharing results is simple.

Actionable reporting

Every result highlights the status with semantic colors, summaries, and copy-ready findings.

About

Built for performance marketers

Tracking Tools was crafted by media buyers for media buyers. We focus on clarity, instant results, and workflows that slot into performance teams without extra engineering work. Share the reports with clients, keep your QA logs, and stay compliant.